Virtual staging vs. real staging

While both means of staging focus on uplifting the look of a room, they are also vastly different, and each has its own set of pros and cons.  

The biggest difference between virtual home staging versus real staging is how the house looks in person. Virtual staging only translates to online photos. On the other hand, traditional staging involves physically setting up the room so the results can be seen in person as well as online through photos. This in-person component can be a big factor in getting buyers to make an offer, or a higher one.  

The perception of virtual room staging versus real staging is also different. Most buyers prefer real staging to virtual home staging. According to a survey of buyers’ agents, 20% cited traditional physical staging as “much more important” to their clients when comparing it to photos, videos, virtual tours, and virtual staging. In fact, virtual staging had the smallest percentage of agents cite it “as much more important” of all these choices at only 5%.2  

Digital staging also tends to be less expensive than real staging. Those homeowners or agents that do choose to virtual stage their homes will often do so because they do not want to spend the money upfront. While money is a common barrier, it no longer has to be